Beacon

"Get the spirit of being together
as much as possible"

Ushering a new era of creative collaboration during Covid-19 among the automotive industry.

Just a tiny bit of Context

Stay with me

From interviews with 22 car designers, we discovered that majority of frustrations in terms of remote creative collaboration were centered around design reviews.

. THE FRUSTRATION

"zoom can never replicate real-life design reviews."

“Communicating my feedback during design reviews is hard, the tools for annotation are just not expressive enough.
It’s also problematic when I can’t see life-sized car models, right now everything happens in a small laptop screen.”

--- Robert B. Chief Designer @ Nissan Design Rio

. OUR SOLUTION

Guiding Light for a remote
but expressive design review

We are going to the features section

. OUR SOLUTION

Feedbacks are meaningless
without follow through

We are still in the features section, hang in there.

. OUR SOLUTION

Derived from Interviews
Validated through Usability Testings

So much to share! I’d love to get in touch with you and talk more about my process if you are interested

.01

Interview

With-in the time span of 3 weeks, my team and I were able to interview 22 designers in the automotive industry. We made a research guide for each level of profession such as Junior Designers, Senior Designers, Chief Designer, Modeler and Software expert.

.02

Synthesize Findings

We analyzed the interview responses word by word, then did affinity diagrams to synthesize Top Findings & Design Opportunities that can make remote design review a better experience.

.03

Top Findings to Design Opportunities

.04

Iterative Design

Our team had almost 0 prior knowledge to VR design and the automotive industry before this project, Usability Testings really helped drive our design decisions and allowed us to iterate 5 versions.

“Looking down every time is too tiring, especially in VR, my neck and back are uncomfortable. ”

“Circular panel is hard to read, do I rotate it? it’s effective to place it at eye level but we would require way more information and controls on the panel in a design review.”

“Displaying information through multiple panels is smart, but i wish I can hide that black panel because it’s covering up my model and sketches.”

“Speaking as an exterior designer, the ability to explain with gestures, and point to each part of the car with hands are really important.”

“This transparent panel is much more effective, It’s not blocking my view, and it’s staying with me so I can open it where ever and whenever I wish to.”

Design System

My Role & Reflections

Challenges that my team and I overcome in this project

My Role

Lead User Interview & Usability Testing Sessions

Edited Scenario Video Individually

Crafted Design System Individually

Prototyped Individually using Aframe&Glitch.

Duration

June 2021 - August 2022

Challenges

Understanding scientific terminologies

Faced difficulties communicating design decisions with engineers

Learning Points

User-Centric Design Methodologies

Leading a project from research to development

Prototyping as a method of ideation

Combining UX design and Data Visualization

Upcoming

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